Small Products Make a Comeback, Big Products Find Their Place: Why Everyone is Doing Game Promotion on Xiaohongshu | Game Trends
This article explores why Xiaohongshu, traditionally not a gaming platform, has become a significant and increasingly popular channel for game promotion, sometimes even outperforming established platforms like Bilibili and Xiaoheihou. It highlights Xiaohongshu's unique 'planting grass' (recommendation) community culture, its cost-effective approach, and a growing user base receptive to game content. Both indie developers with limited budgets and larger mainstream titles are leveraging Xiaohongshu's ecosystem to successfully reach target audiences and achieve high engagement.
Promotion and distribution (of a product, often media/entertainment)
下个季度我们将发布新版本,宣发计划必须提前一个月启动,确保市场覆盖。
Next quarter we'll launch a new version, and the promotion and distribution plan must start a month in advance to ensure market coverage.
社交平台tap to flip
shè jiāo píng tái
Social media platform
我们正在评估将游戏集成到不同的社交平台,以提高用户互动和分享。
We are evaluating integrating the game with different social media platforms to enhance user interaction and sharing.
垂直用户tap to flip
chuí zhí yòng hù
Niche users; users in a specific vertical market
虽然我们的游戏是小众题材,但如果能抓住核心的垂直用户,付费转化率会很高。
Although our game is a niche genre, if we can capture the core niche users, the conversion rate for paid features will be high.
曝光量tap to flip
bào guāng liáng
Exposure; reach (marketing metric)
我们这次在Steam新品节的曝光量比预期低,需要分析原因并调整下一次的策略。
Our exposure during this Steam Next Fest was lower than expected; we need to analyze the reasons and adjust our strategy for the next one.
种草tap to flip
zhǒng cǎo
"Planting grass" (colloquial for recommending products, creating desire, or generating interest among consumers on social platforms)
在小红书上,成功的游戏内容往往通过玩家分享真实体验来‘种草’,而不是直接的广告投放。
On Xiaohongshu, successful game content often 'plants grass' by players sharing genuine experiences, rather than direct advertising.
36Kr
专访靳玉志:「境」和「界」并不冲突,共同落实「电子螺丝钉」的战略定位
Interview with Jin Yuzhi: 'Jing' and 'Jie' Are Not in Conflict, Jointly Implementing the 'Electronic Screw' Strategic Positioning
This article details Huawei's strategic positioning in the automotive industry, emphasizing its role as an 'intelligent connected vehicle component provider' rather than a car manufacturer. It clarifies the complementary relationship between Huawei's 'Jie' (HarmonyOS Smart Travel) and 'Jing' ecosystems, which target different price segments (above and below 300,000 RMB, respectively) using Huawei Qiankun's technical platform. The piece also touches upon the impending competition with Tesla's FSD in China and Huawei's views on the increasing safety requirements and responsibility boundaries for L3/L4 autonomous driving.
Our next product iteration will integrate AI capabilities more deeply to enhance user experience in intelligent connected vehicles.
战略定位tap to flip
zhàn lüè dìng wèi
Strategic Positioning
我们的游戏引擎在行业中的战略定位是提供高度可定制的跨平台解决方案。
Our game engine's strategic positioning in the industry is to provide highly customizable, cross-platform solutions.
技术底座tap to flip
jì shù dǐ zuò
Technical Foundation/Platform
为了支持高并发,我们需要升级现有系统的技术底座,确保其可扩展性和稳定性。
To support high concurrency, we need to upgrade the technical foundation of our existing system to ensure its scalability and stability.
全栈tap to flip
quán zhàn
Full-stack
这个项目需要一名全栈工程师来负责从前端到后端的开发和部署。
This project requires a full-stack engineer to be responsible for development and deployment from front-end to back-end.
责任边界tap to flip
zé rèn biān jiè
Boundary of Responsibility
在这次事故复盘中,我们发现自动驾驶系统和司机之间的责任边界定义不够清晰。
In this incident postmortem, we found that the boundary of responsibility between the autonomous driving system and the driver was not clearly defined.
36Kr
印奇在 WAIC 2026 开幕式主论坛发表主题演讲:当智能体走进物理世界
Yin Qi Delivers Keynote Speech at WAIC 2026 Opening Ceremony's Main Forum: When AI Agents Enter the Physical World
At WAIC 2026, Yin Qi highlighted that AI capabilities are crossing a critical threshold, enabling AI agents to evolve from mere chat tools into autonomous productivity units that can perceive, decide, and execute tasks in the physical world. He predicts this 'agent wave' will drive structural transformations in systems (Agentic OS), device design (human-machine symbiosis), and networks (A2A networks), ultimately amplifying human potential tenfold. The speech also addressed the critical ethical considerations necessary for this new era, such as accountability and traceability.
Although our product is currently in a niche market, user feedback is excellent, and it has huge growth potential.
关键临界点tap to flip
guān jiàn lín jiè diǎn
Critical tipping point
模型的准确率达到了关键临界点,现在可以考虑将其部署到生产环境进行小范围测试了。
The model's accuracy has reached a critical tipping point, and we can now consider deploying it to production for small-scale testing.
结构性变革tap to flip
jié gòu xìng biàn gé
Structural transformation/change
随着AI技术的快速发展,整个行业正在经历一场结构性变革,我们需要重新审视我们的产品策略。
With the rapid development of AI technology, the entire industry is undergoing a structural transformation, and we need to re-examine our product strategy.
人机共生tap to flip
rén jī gòng shēng
Human-machine symbiosis
我们未来的产品愿景是实现真正的人机共生,让智能系统能更好地辅助用户完成复杂任务。
Our future product vision is to achieve true human-machine symbiosis, allowing intelligent systems to better assist users in completing complex tasks.
治理机制tap to flip
zhì lǐ jī zhì
Governance mechanism
针对数据隐私和安全问题,我们需要建立一套健全的治理机制来确保合规性。
Regarding data privacy and security issues, we need to establish a robust governance mechanism to ensure compliance.
36Kr Morning Update: ofo's Operating Entity Still Exists After 5 Years of Silence; Apple Reclaims Top Market Cap; Lay's Explains 'Blue Potato Chips'
This news roundup covers several items, including ofo's unexpected social media update after five years, which reignited calls for deposit refunds, despite its operating entity technically still being active. Apple has also regained its position as the world's most valuable company, surpassing Nvidia. The article further highlights the World AI Conference (WAIC), where China announced initiatives for global AI development, and companies like Ant Group and Sugon showcased their latest advancements.
This system migration will involve operating entities in multiple countries, so compliance review needs to be done in advance.
存续状态tap to flip
cún xù zhuàng tài
Active/in existence status (for a company/entity)
尽管产品线停更了,但公司运营主体仍处于存续状态,我们仍需履行相关的法律义务。
Although the product line has stopped updating, the company's operating entity is still in existence, and we still need to fulfill relevant legal obligations.
市值tap to flip
shì zhí
Market capitalization
最近我们公司的市值有所回升,这对团队的士气是很大的鼓舞。
Our company's market capitalization has recovered recently, which is a great boost to team morale.
落地应用tap to flip
luò dì yìng yòng
To deploy/implement (an application/solution)
这个AI推荐算法的测试效果很好,下个季度我们可以考虑把它落地应用到生产环境。
The AI recommendation algorithm tested very well; next quarter, we can consider deploying it to the production environment.
公测tap to flip
gōng cè
Public beta
我们的新功能预计下周开始公测,请大家密切关注用户反馈。
Our new feature is expected to start public beta next week; please pay close attention to user feedback.
36Kr
科氪 | 中国联通携华为发布全球最大规模 5G-A百兆大上行网络
Kecce | China Unicom and Huawei Launch World's Largest 5G-A 100Mbps Large-Uplink Network
China Unicom Beijing, in collaboration with Huawei, has launched the world's largest commercial 5G-A network in Beijing, offering 100Mbps large-uplink capabilities across over 10,000 base stations. This enhanced uplink performance is crucial for the emerging Mobile AI era, where real-time data generation and cloud processing demand robust upload speeds and stability. The network aims to better support AI applications like smart glasses, AI phones, and intelligent cameras, marking a shift from download-centric to more balanced upload-download network priorities.
We need to ensure the new multiplayer game mode supports low-latency real-time interaction, which is crucial for user experience.
上行增强tap to flip
shàng xíng zēng qiáng
Uplink enhancement
为了更好地支持云游戏和直播功能,我们下一阶段的重心将放在服务器端的上行增强。
To better support cloud gaming and live streaming features, our next phase will focus on uplink enhancement for the server side.
用户感知体验tap to flip
yòng hù gǎn zhī tǐ yàn
User perceived experience
虽然后端指标看起来不错,但我们发现部分地区的用户感知体验仍有下降,需要深入调查。
Although the backend metrics look good, we found that the user perceived experience in some regions is still declining, and we need to investigate further.
能力演进tap to flip
néng lì yǎn jìn
Capability evolution
为了应对市场变化,我们必须持续投入,确保我们的平台能力演进与行业趋势保持同步。
To adapt to market changes, we must continuously invest to ensure our platform's capability evolution keeps pace with industry trends.
确定性tap to flip
què dìng xìng
Determinism / Deterministic nature
在设计交易系统时,我们需要保证其确定性,确保每笔交易的结果都是可预测且一致的。
When designing a transaction system, we need to ensure its determinism, making sure the outcome of every transaction is predictable and consistent.
36Kr
大厂医疗AI战,开始“卷”减重
Big Tech's Medical AI Battle Heats Up in Weight Loss Sector
Major internet companies are increasingly focusing their medical AI efforts on the weight loss market, driven by its potential for high user engagement and broad service expansion. This trend is exemplified by Ant Group's significant strategic investment in Bohe Health, a company specializing in digital weight management, alongside similar initiatives from JD Health and Tencent Health. These tech giants aim to leverage popular, high-frequency health scenarios like weight loss to boost user retention and establish their health platforms as essential services.
For this system architecture upgrade, we referenced best practices from several big internet companies in high-concurrency scenarios.
用户粘性tap to flip
yòng hù nián xìng
User stickiness / User retention
为了提高产品的用户粘性,我们计划增加更多社交互动功能。
To improve the product's user stickiness, we plan to add more social interaction features.
战略规划tap to flip
zhàn lüè guī huà
Strategic planning
下周的会议,我们需要讨论明年的产品战略规划,包括AI能力的整合。
In next week's meeting, we need to discuss next year's product strategic planning, including the integration of AI capabilities.
拉新获客tap to flip
lā xīn huò kè
User acquisition / New user recruitment
我们的市场团队正在测试几种新的渠道,希望能有效降低拉新获客成本。
Our marketing team is testing several new channels, hoping to effectively reduce user acquisition costs.
功能深度tap to flip
gōng néng shēn dù
Feature depth / Functional depth
竞品虽然有很多功能,但在核心编辑器的功能深度上,我们有明显优势。
Although competitors have many features, we have a clear advantage in the feature depth of our core editor.
36Kr
四大一线城市房价继续修复上涨
Housing Prices in Four Major Tier-1 Cities Continue to Recover and Rise
According to the National Bureau of Statistics, housing prices in China's major Tier-1 cities experienced a continued month-on-month increase in June, signaling a market recovery trend. This upward movement is also spreading to some Tier-2 and Tier-3 cities, driven by sustained demand for upgraded housing and a reduction in housing inventory. Experts, including Morgan Stanley's chief economist, predict that the market adjustment is nearing its end, with a full stabilization anticipated by the second half of 2027.
The technical debt backlog pressure is high recently; we need to schedule a dedicated sprint next quarter to address it.
36Kr
🎁36氪放福利啦!体验10秒,即可免费抽AirPods 4、Redmi手环、超人帆布包!
36Kr's Giveaway: Experience for 10 Seconds, Get a Chance to Win AirPods 4, Redmi Band, or a Superman Canvas Bag for Free!
36Kr is hosting a promotional event, offering prizes like AirPods for users who try out their new '36Kr Enterprise Intelligence' WeChat Mini Program. This mini-program helps investors efficiently gather and process market information by aggregating company announcements, financial news, research reports, and public sentiment, enhanced with AI capabilities. The platform aims to provide timely insights, enabling users to make quicker, more informed investment decisions and avoid market pitfalls.
We can release this new feature as a standalone WeChat Mini Program to quickly reach users.
聚合tap to flip
jù hé
aggregate, collect (data/information)
我们需要设计一个服务来聚合来自不同数据源的用户行为日志。
We need to design a service to aggregate user behavior logs from different data sources.
舆情tap to flip
yú qíng
public opinion, public sentiment
这次事故发生后,我们应该立刻启动舆情监控,评估对公司品牌的影响。
After this incident, we should immediately activate public opinion monitoring to assess the impact on the company's brand.
智能梳理tap to flip
zhì néng shū lǐ
intelligent processing/organization
这套系统将利用AI对海量用户反馈进行智能梳理,提取关键洞察。
This system will leverage AI for intelligent processing of massive user feedback to extract key insights.
布局tap to flip
bù jú
strategic planning/deployment, layout
考虑到未来十年的发展,我们的技术架构需要提前做好分布式系统的布局。
Considering the development over the next ten years, our technical architecture needs to proactively plan the deployment of distributed systems.
36Kr
一场高转化抽奖活动应该怎么设计?从奖品、规则到传播路径的完整拆解
How to Design a High-Conversion Lottery Event? A Complete Dissection from Prizes and Rules to Communication Paths
This article discusses the critical elements for designing effective lottery or giveaway events, especially within the WeChat ecosystem, that go beyond mere popularity to achieve high user conversion. It emphasizes the importance of clearly defined goals, strategic prize design (combining attractive large prizes with accessible smaller ones), and establishing participation conditions to attract and retain target users, ensuring a complete closed loop from engagement to post-event data analysis and user retention.
private domain ecosystem (e.g., WeChat groups, official accounts)
我们需要更好地利用私域生态来提升用户粘性,而不只是做一次性的活动。
We need to better utilize our private domain ecosystem to enhance user stickiness, rather than just running one-off campaigns.
高转化tap to flip
gāo zhuǎn huà
high conversion (rate)
这次营销活动的核心目标是实现高转化,所以奖品设计需要与目标用户高度相关。
The core goal of this marketing campaign is to achieve a high conversion rate, so the prize design needs to be highly relevant to our target users.
引流tap to flip
yǐn liú
drive traffic; user acquisition
除了广告投放,我们还需要思考如何通过优质内容来自然引流。
Besides ad placements, we also need to consider how to naturally drive traffic through high-quality content.
沉淀tap to flip
chén diàn
retain; accumulate (users/data)
活动结束后,我们还需要分析如何将这些新用户沉淀到我们的社区中。
After the event, we also need to analyze how to retain these new users in our community.
履约tap to flip
lǚ yuē
fulfillment (e.g., prize fulfillment, order fulfillment)
上次活动的领奖履约流程出了问题,导致用户体验不佳,这次必须优化。
The prize fulfillment process for the last event had issues, leading to a poor user experience, which we must optimize this time.
36Kr
消失的150亿美元,有下文了
The Vanished $15 Billion: A New Chapter Unfolds
This article delves into the decades-long secret stock acquisition of Hermès by LVMH, a story now receiving an update through court disclosures. An 83-year-old Hermès heir is suing LVMH for over $15 billion in damages, prompting LVMH to reveal the full details of its strategy for the first time. The strategy involved exploiting a rift within the Hermès family's shareholding and using financial derivatives to build a position without triggering public disclosure requirements.
9点1氪 | 'First Domestic Storage Stock' CXMT Reveals Underwriting Syndicate; SK Hynix Lists on US Market, Surges Nearly 13% on Debut; OpenAI Launches ChatGPT Agent
This article highlights several key developments in the tech industry, including Changxin Memory Technologies (CXMT) announcing its underwriting syndicate ahead of its anticipated IPO, positioning it as a significant domestic player in the storage sector. Separately, South Korean chip giant SK Hynix successfully listed on the Nasdaq, raising substantial capital to fund its growth in AI infrastructure, with its stock performing strongly on its first day. Additionally, OpenAI introduced ChatGPT Work, a new AI agent powered by GPT-5.6, designed to automate complex tasks across various applications and files over extended periods.
Our IPO underwriting syndicate includes several top investment banks, ensuring a smooth issuance.
融资渠道tap to flip
róng zī qú dào
Financing channel
为了支持新项目,我们需要探索更多元化的融资渠道。
To support the new project, we need to explore more diversified financing channels.
智能体tap to flip
zhì néng tǐ
Agent (AI agent)
我们的新AI产品将支持多种智能体,可以自动化完成用户的工作流。
Our new AI product will support various agents, which can automate user workflows.
神经处理单元tap to flip
shén jīng chǔ lǐ dān yuán
Neural Processing Unit (NPU)
这款芯片内置了强大的神经处理单元,专门用于加速本地AI推理任务。
This chip integrates a powerful Neural Processing Unit specifically designed to accelerate local AI inference tasks.
存算一体tap to flip
cún suàn yì tǐ
Compute-in-memory / In-memory computing
未来边缘计算设备的性能瓶颈可能会通过存算一体技术来解决。
The performance bottleneck of future edge computing devices might be resolved through compute-in-memory technology.
36Kr
徕芬产线将向珠海集中,剃须刀、牙刷拉动新增长丨最前线
Laifen Consolidates Production Lines in Zhuhai, Razors and Toothbrushes Drive New Growth | Frontline
Laifen Technology has invested significantly in a new "super factory" in Zhuhai, centralizing its production lines to gain greater control over its supply chain and product design, particularly for high-speed motors. This strategic move aims to overcome reluctance from external contract manufacturers regarding high-cost, high-spec orders. While hairdryers remain its core, electric toothbrushes and razors are rapidly growing new product categories, with the Zhuhai factory pivotal for scaling production and enhancing efficiency.
In this architecture review, we need to focus on discussing which are our core components to ensure supply chain stability.
量产tap to flip
liáng chǎn
mass production
如果我们的新产品能在年底前实现量产,就能赶上明年的销售旺季。
If our new product can achieve mass production by the end of the year, we can catch next year's peak sales season.
产能爬坡tap to flip
chǎn néng pá pō
production capacity ramp-up
我们新工厂的产能爬坡进展顺利,预计下个月能达到设计产量的80%。
Our new factory's production capacity ramp-up is progressing well, and we expect to reach 80% of the designed capacity next month.
供应链管理tap to flip
gōng yìng liàn guǎn lǐ
supply chain management
在这次事故复盘中,我们发现供应链管理方面存在一些漏洞,需要立即改进。
In this incident postmortem, we found some loopholes in supply chain management that need immediate improvement.
自动化水平tap to flip
zì dòng huà shuǐ píng
level of automation
为了提高生产效率和产品一致性,我们需要评估并提升产线的自动化水平。
To improve production efficiency and product consistency, we need to evaluate and enhance the automation level of our production lines.
36Kr
中国鱼子酱,占领头等舱
Chinese Caviar Dominates First Class
The article discusses Hangzhou Qiandaohu Xunlong Technology, a caviar producer that recently listed on the Hong Kong Stock Exchange. Despite being a 'tech' company, it's primarily involved in sturgeon farming and has become the world's largest caviar producer. The company has revolutionized the market by significantly increasing production efficiency and lowering prices for entry-level products, making caviar more accessible, though it faces risks from its single core business and dependence on specific sturgeon species.
Our competitor recently announced their plan to go public, which might affect our market strategy.
市场追捧tap to flip
shì chǎng zhuī pěng
to be sought after by the market, market popularity
新上线的功能受到了用户的市场追捧,远超我们的预期。
The newly launched feature has been sought after by the market, far exceeding our expectations.
技术突破tap to flip
jì shù tū pò
technological breakthrough
我们需要在这个项目中实现技术突破,才能解决当前的高并发挑战。
We need to achieve a technological breakthrough in this project to solve the current high concurrency challenge.
供不应求tap to flip
gōng bú yìng qiú
supply cannot meet demand
由于玩家数量激增,我们的服务器资源现在处于供不应求的状态。
Due to the surge in player numbers, our server resources are currently in a state where supply cannot meet demand.
第二增长曲线tap to flip
dì èr zēng zhǎng qū xiàn
second growth curve (strategy for future growth beyond current core business)
为了保持公司的长期竞争力,我们必须尽快找到并培养我们的第二增长曲线。
To maintain the company's long-term competitiveness, we must quickly identify and cultivate our second growth curve.
36Kr
AI 视频全面成熟:Seedance 2.0 领衔,6 款主流工具深度横评
AI Video Generation Fully Matures: Seedance 2.0 Leads a Deep Comparative Review of 6 Mainstream Tools
The article highlights the rapid maturity of AI video generation, which has evolved from basic fragmented clips to professional-grade, minute-long, coherent narratives in just two years. It conducts an in-depth comparative review of six mainstream AI video generation tools, with Seedance 2.0 from ByteDance emerging as a leader due to its advanced multimodal input and sophisticated understanding of scene composition. The review aims to guide users in selecting the optimal tool for their needs, covering applications from beginner content creation to professional post-production.
For the next version, our AI model plans to support multimodal mixed input to better understand user intent and generate more accurate content.
画面一致性tap to flip
huà miàn yí zhì xìng
visual consistency
这次AI视频生成的一个主要挑战是确保跨镜头的画面一致性,我们需要加强模型在这方面的训练。
A major challenge for this AI video generation is ensuring visual consistency across shots; we need to strengthen the model's training in this area.
主体迁移tap to flip
zhǔ tǐ qiān yí
subject migration / subject transfer
客户对我们产品的主体迁移功能非常感兴趣,尤其是在虚拟形象制作方面,它能大大降低内容创作成本。
Clients are very interested in our product's subject migration feature, especially for virtual avatar creation, as it can significantly reduce content creation costs.
高阶功能tap to flip
gāo jiē gōng néng
advanced features
在产品路线图中,我们应该优先开发几个高阶功能,以吸引专业用户并提升竞争力。
In the product roadmap, we should prioritize developing several advanced features to attract professional users and enhance competitiveness.
合规与安全审查tap to flip
hé guī yǔ ān quán shěn chá
compliance and security review
在新功能上线前,我们必须通过严格的合规与安全审查,确保没有任何潜在风险。
Before the new feature goes live, we must pass strict compliance and security reviews to ensure there are no potential risks.
36Kr
上市前夜|套现十几亿后,他把矿卡开向港股
Eve of IPO | After Cashing Out Over a Billion Yuan, He Steers His Autonomous Mining Truck Company Towards the Hong Kong Stock Market
This article profiles Lan Shuisheng, a serial entrepreneur who, after selling his gaming company for over a billion RMB, pivoted into autonomous driving for mining. His new venture, EACON, is now preparing for its IPO on the Hong Kong Stock Exchange, boasting the world's largest fleet of autonomous mining trucks. While EACON shows impressive revenue growth and a strategic shift towards a higher-margin, light-asset business model, it continues to face substantial and expanding net losses.
We need to evaluate if the current game engine has sufficient performance to support future multiplayer online autonomous driving racing games.
部署时间tap to flip
bù shǔ shí jiān
Deployment time
为了加快新功能的上线速度,我们需要优化CI/CD流程,将部署时间从半小时缩短到五分钟以内。
To accelerate the release of new features, we need to optimize our CI/CD pipeline and reduce deployment time from thirty minutes to under five minutes.
规模效应tap to flip
guī mó xiào yìng
Economies of scale
随着用户量的增长,我们的云计算成本会因为规模效应而逐渐降低,但需要初期投入。
As user numbers grow, our cloud computing costs will gradually decrease due to economies of scale, but significant initial investment is required.
轻资产tap to flip
qīng zī chǎn
Light-asset (model/strategy)
考虑我们的游戏运营策略,我们应该尽量采用轻资产模式,减少自建服务器的投入,更多地依赖云服务提供商。
Considering our game operations strategy, we should try to adopt a light-asset model, reducing investment in self-built servers and relying more on cloud service providers.
重资产tap to flip
zhòng zī chǎn
Heavy-asset (model/strategy)
虽然自建数据中心是重资产投入,但在某些特定的合规要求下,这可能是我们唯一的选择。
Although building our own data centers is a heavy-asset investment, under certain specific compliance requirements, it might be our only option.
36Kr
获DCM Ventures投资数百万美元,APTSell希望成为AI版的首席销售官|涌现新项目
APTSell Secures Multi-Million Dollar Investment from DCM Ventures, Aims to Be an AI Chief Sales Officer | Emerging New Project
APTSell, founded in 2024, is an AI-powered platform designed to function as a virtual Chief Sales Officer (CSO). It integrates and visualizes sales data to generate management decisions and execution advice, aiming to boost sales efficiency and reduce reliance on traditional sales management expertise. The company recently closed a multi-million dollar seed funding round led by DCM Ventures, with the funds earmarked for product R&D iteration and commercialization efforts.
This quarter, our main goal is to complete the first R&D iteration of the core features and launch them for limited testing as soon as possible.
不可规模化tap to flip
bù kě guī mó huà
Unscalable; not scalable
当前的用户认证系统设计存在缺陷,在高并发场景下不可规模化,我们需要重新考虑架构。
The current user authentication system design has flaws; it is unscalable under high concurrency scenarios, so we need to rethink the architecture.
管理闭环tap to flip
guǎn lǐ bì huán
Management loop; closed-loop management
为了确保项目进度和质量,我们需要建立一个更有效的管理闭环,从规划到执行再到复盘。
To ensure project progress and quality, we need to establish a more effective management loop, from planning to execution and then retrospective.
最佳实践tap to flip
zuì jiā shí jiàn
Best practices
我们在代码评审中发现了一些不符合团队最佳实践的地方,需要在后续的开发中改进。
We found some areas in the code review that don't conform to the team's best practices, and these need to be improved in future development.
打法tap to flip
dǎ fǎ
Strategy; approach; playbook
针对新市场,我们的产品推广打法需要更加本地化,以适应当地用户习惯。
For the new market, our product promotion strategy needs to be more localized to adapt to local user habits.
36Kr
硬氪首发 | 港大教授成立的忆生科技获数亿天使轮融资,致力于为机器人造一套记忆系统
Hardcore Exclusive | TranscEngram, Founded by HKU Professors, Secures Hundreds of Millions in Angel Funding to Build a Memory System for Robots
TranscEngram, a startup co-founded by leading AI professors from the University of Hong Kong, has successfully raised hundreds of millions in angel funding. The company aims to develop a novel "brain + cerebellum" unified system for robots, mimicking human perception, prediction, and interaction, to overcome the limitations of current large models and achieve explainable embodied intelligence. This innovative architecture enables robots to learn from real-world feedback, perform skill transfer across different robot bodies, and adapt to new tasks by observing human demonstrations.
When designing the next-generation robot platform, embodied intelligence is our core focus to ensure robots can better interact with the physical environment.
大模型tap to flip
dà mó xíng
Large model
我们正在评估是否将一个预训练的大模型集成到我们的推荐系统中,以提升个性化体验。
We are evaluating whether to integrate a pre-trained large model into our recommendation system to enhance the personalized experience.
可解释tap to flip
kě jiě shì
Explainable
为了满足合规性要求,我们需要确保所有AI决策模型都具备可解释性,以便审计和调试。
To meet compliance requirements, we need to ensure all AI decision models are explainable for auditing and debugging.
泛化能力tap to flip
fàn huà néng lì
Generalization ability
这次事故复盘发现,主要问题在于模型在处理新类型数据时,泛化能力不足导致预测偏差。
This incident postmortem revealed that the main issue was the model's insufficient generalization ability when processing new types of data, leading to prediction errors.
技能迁移tap to flip
jì néng qiān yí
Skill transfer
通过采用元学习方法,我们希望显著提升机器人在不同任务间的技能迁移效率,减少重新训练的成本。
By adopting meta-learning approaches, we hope to significantly improve the efficiency of skill transfer for robots between different tasks, reducing retraining costs.
36Kr
对话傲鲨创始人徐振华:当科幻机甲成为户外装备,外骨骼如何重新定义人机关系?
An Interview with Aoshark Founder Xu Zhenhua: When Sci-Fi Mechs Become Outdoor Gear, How Do Exoskeletons Redefine Human-Machine Relationships?
This article discusses Aoshark, a company that is bringing exoskeletons from industrial and medical applications into the consumer outdoor market. These wearable 'mechs' leverage AI to adapt to user gait and provide assistance, making activities like hiking easier and more enjoyable. Aoshark aims for lightweight, intelligent consumer exoskeletons, pursuing a dual-engine strategy of 'industrial foundation + consumer growth' while building a 'tech + tourism' ecosystem for user experience and product iteration.
Our team is evaluating the introduction of exoskeleton technology in future projects to enhance the immersion of virtual reality experiences.
智能化tap to flip
zhì néng huà
intelligentization; making smart/intelligent
产品经理建议我们这次迭代的重点是现有功能的智能化,比如通过AI优化用户推荐系统。
The product manager suggested that the focus of this iteration should be on the intelligentization of existing features, such as optimizing the user recommendation system with AI.
实时学习tap to flip
shí shí xué xí
real-time learning (AI/ML)
为了让游戏NPC的行为更自然,我们计划引入实时学习模型,让它们能根据玩家互动动态调整策略。
To make game NPC behavior more natural, we plan to introduce real-time learning models, allowing them to dynamically adjust strategies based on player interaction.
步态算法tap to flip
bù tài suàn fǎ
gait algorithm
在开发VR体育游戏时,准确捕捉玩家的步态算法是提高真实感和避免眩晕的关键。
When developing VR sports games, accurately capturing the player's gait algorithm is crucial for enhancing realism and preventing motion sickness.
双轮驱动tap to flip
shuāng lún qū dòng
dual-engine strategy; dual-wheel approach
公司今年的增长策略是“双轮驱动”:一方面继续深耕现有市场,另一方面积极拓展海外新市场。
The company's growth strategy this year is a "dual-engine approach": on one hand, continuing to cultivate existing markets, and on the other, actively expanding into new overseas markets.
36Kr
36氪首发 | 获宁德时代旗下基金领投数千万美元,智能出行公司上市首月已成印尼电摩品类订单第一
36Kr Exclusive | Smart Mobility Company, Led by CATL-Affiliated Fund with Tens of Millions of USD, Achieves Top Electric Motorcycle Orders in Indonesia During its First Month on Market
OMOWAY (目蔚科技), a smart two-wheel mobility company, recently secured tens of millions of dollars in Series A and A+ funding rounds, with a CATL-backed fund leading the A+ round. Less than two years old, the company has launched its flagship electric motorcycle, OMO-X, in Indonesia, quickly becoming the top-selling electric motorcycle in the country within its first month. OMOWAY leverages advanced intelligent features, including an automotive-grade interactive screen, self-balancing technology, and AI-powered active safety systems, to disrupt the traditional motorcycle market.
Our A/B test results show that after the new recommendation system used a reinforcement learning model, the user click-through rate significantly increased.
云端仿真环境tap to flip
yún duān fǎng zhēn huán jìng
cloud simulation environment
为了在真实世界部署前充分验证自动驾驶算法,我们正在构建一个高精度的云端仿真环境。
To fully validate the autonomous driving algorithm before real-world deployment, we are building a high-fidelity cloud simulation environment.
通用技术架构tap to flip
tōng yòng jì shù jià gòu
general technical architecture / common tech architecture
这次系统重构的目标是建立一个可扩展的通用技术架构,以支持未来更多业务线的需求。
The goal of this system refactor is to establish a scalable general technical architecture to support the needs of more business lines in the future.
商业化落地tap to flip
shāng yè huà luò dì
commercialization rollout / implementation
产品原型已经获得用户好评,现在我们需要集中精力推进其商业化落地计划。
The product prototype has received positive user feedback; now we need to focus on advancing its commercialization rollout plan.
全链路闭环tap to flip
quán liàn lù bì huán
full-link closed loop / end-to-end closed loop
我们需要优化整个数据处理流程,实现从采集到分析再到反馈的全链路闭环。
We need to optimize the entire data processing pipeline to achieve a full-link closed loop from collection to analysis to feedback.
36Kr
氪星晚报|证监会同意宇树科技科创板IPO注册;Meta“带崩”科技股?业内人士:算力过剩系误读
Kexing Evening News: Unitree Robotics' STAR Market IPO Approved; Industry Insiders Clarify Misinterpretation of Meta's Impact on Tech Stocks and 'Compute Oversupply'
This news digest reports on several business updates, including the China Securities Regulatory Commission's approval for Unitree Robotics to register its IPO on the STAR Market. A significant portion addresses the recent decline in A-share tech stocks, explaining that market interpretation of Meta's compute sales as a sign of 'compute oversupply' is a misreading. Industry experts contend that Meta's actions indicate a maturing AI infrastructure business model, not a halt in AI capital expenditure.